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Saturday, January 3, 2009

Free Reverse Mortgage Information Comes with Price

By Revmorti Vanrock

You may have some financial hurdle to overcome. Perhaps you are 62 years old or older and have heard about using a reverse mortgage to help you solve your problem.

What you may have heard is that equity in the home can become spendable money, but the how of it isn't quite clear. So you Google reverse mortgages to see what comes up.

You are pleased to see so many informational websites offering free guides and informational booklets on the reverse mortgage. Its like a bonanza for people just like you who just want some basic information.

You notice you can fill out a form and a report will be sent to your home. Great! Thats what you want, so you fill out the form and wait.

What you may not know is these websites are not non-profits. These are lead generating websites designed to capture your information and hopefully make a profit.

Profit is made 1 of 2 ways. The website owner could be an actual lender vying for reverse mortgage clients, and wants to be the one you pick should you continue the process.

Selling leads is the other way these sites create profit. This is popular in the business of reverse mortgages. In fact, websites with the highest lead generation are often considered the most helpful as well.

This kind of site will take your information and offer it up (for a price) to a lender of reverse mortgages, so that lender can offer their services to you.

While you are waiting for your free information, much to your surprise, you get a call from a reverse mortgage lender. They remind you of the website you visited and let you know they are affiliated.

Prepare for more than one phone call if you have entered an information request on several websites. You will be contacted from several companies.

And by the way, it is a very competitive business so you can expect multiple calls from each of these folks attempting to garner your business.

Getting free information online regarding the reverse mortgage doesnt mean you don't pay! You pay in the form of your time as the calls come in.

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