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Wednesday, February 11, 2009

Long Term Approach To Stock Market Riches

By Gail Fredericks

If you want to make consistent money in the stock market, you can't afford to play it by ear. You have to have a game plan, and you have to be in it for the long haul. If what you're looking for is shortcuts to make a quick buck in the stock market, this is not the article you need to be reading. With this out of the way, let's move on to the ten steps to consistently making money in the stock market.

1. Clearly state your objective. Considering factors such as your age, risk tolerance, number of children, and so on, you will have to define what type of portfolio you're going to build. This is going to be the measuring stick by which you'll analyze every potential opportunity and decide whether or not it's worth going for, as well as when it's time to opt out. Avoid being in the situation where you react to the market, this is rarely good and almost always very costly.

2. Devise a strategy. If you look up stock market investment strategies, it seems as if everyone has THE winning formula for success in the stock market. Obviously, they can't all be right, although there are some time-tested principles that all the greats have never strayed from. Find one of these strategies that you're most comfortable with, take it, and literally run with it. As in everything, you might come to a point where you have to improvise and make a little detour, but those moments should be the exception; changing your plan when a situation arises should never be the rule.

3. Weigh probable risks. It is absolutely essential that you highlight the risks your investment will bring up with a realistic view, not an overly optimistic one. The management system you choose must bring effectiveness and practicality to the table, so that you can bring the risk of losing money to a minimum, even if the investment turns out to be a dud. Also, it's important to complete this step before looking into what kind of profit the planned investment can bring you. If you reverse the order, you run the risk of being so excited over the money you might be making that you could overlook some serious risks.

4. Think about profit potential. One of the hardest parts about investing is knowing when to cash out once you're riding a winner. You should have a set threshold where you sell off enough to at least recoup your initial investment, and then ride the profits as long as you can. Know when and how to get out.

5. Study possible alternatives. A little extra homework might unearth other investments that carry fewer risks or a better profit potential; or maybe there is another strategy that will make things simpler for you (and hopefully bring you a little more money in the process).

6. Evaluate the hurdles. This falls right in line with having an initial strategy that you follow from the beginning. Every time you consider an investment, it will bring about its very own unique characteristics, and its risks. If you have already gone through the process of anticipating those risks, you stand a much better chance of minimizing the risk of losing money.

7. Have your plan B ready. This one relates to point 4 and reinforces the need to have set thresholds, whether you're riding a winner or have to get rid of an albatross loser. You absolutely need to set specific boundaries as to when you should get out of an investment, either to prevent you from losing on your returns or just to avoid losing more money than you already have.

8. Choose the right investments. Investing takes time, so for one last time look over your new project as a whole. Now you've got all the pieces to see the puzzle as if it was completed, and can determine if this investment is really worth your time and effort. And if it isn't, there's no need to dwell on it: starting a new plan is certainly less painful than losing a couple thousand dollars because of an ill-advised investment plan.

9. Reach for the stars. After you've made the decision to put money into such and such investment, it's time to stop over-analyzing and start taking action. As it turns out, even if you picked the absolute worse investment, you won't have lost everything you own because you did your homework and set limits to your losses. Your game plan, as long as it is sound, will produce solid returns in the long run if you stick to it.

10. Debrief. At set intervals, go over your plan. If a couple of missteps here and there cost you a lot of money, try to identify them and make sure that you don't keep repeating them. Don't give up: we learn more from our failures than from our successes. Hang in there, make small changes; keep what works and discard what doesn't until you all your personal success ingredients come together and you carve out your very own formula for stock market riches.

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