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Saturday, January 10, 2009

The Rumors about the American Express Black Card

By Gray Rollins

If you are using a credit card for your purchases, you are probably aware of its privileges. When it comes to privileges, American Express was rumored to have issued a Centurion Card or the black card that features extra ordinary exclusive benefits to high ranking and dignitary celebrities and private individuals. It has been rumored that the cardholder is entitled to many benefits and privileges.

When certain criteria are met an invitation from American Express will be sent along for the Centurion credit card. The requirements are quite different from the other credit cards you may have had in the past. This credit card charges $2500 for their annual fee and there is another fee that must be paid which is an initiation fee of $5000 for the first year.

There was an urban legend about the black credit card that circulated and spread as rumors in the business industries in the year 1980s. The rumor said that high ranking individuals like celebrities and notable persons who are cardholders of American Express cards were given a black card that give them the opportunity to transact in any high class establishments even after business hours. The truth is the card only contains the information and numbers for assistance and services.

It was also rumored that the black credit card enables the cardholder to buy anything in any establishments or avail of any luxurious services. Since it was just a mystery, the card never really existed and nobody ever really had it.

American Express used the rumors that had circulated about the black card that was so special to start the Centurion card in the fall of 1999. This card was only available to those who had the Platinum card and instead of being made of plastic; this card was made of metal.

American Express sends invitations to qualified cardholders. Once the cardholder is qualified to have met the criteria, he will then be invited to avail the Centurion card. For cardholders located in different countries, they can also be qualified as applicants by the American Express through sending the invitation. The Platinum card will serve as the exclusive "invitation only" Centurion Card that is electronically linked to the American Express.

When the Centurion card was first issued it had an annual fee of $1000 but it was soon raised to the fee charged now of $2500. The first person deemed worthy of having one of these credit cards was comedian, Jerry Seinfeld. Part of the reason for this may have been because he was a spokesperson for American Express.

Centurion Card became famous around the business industry because of the urban legends in circulation. The rumors about the black credit card continue to circulate to all people concerned. Although the rumor was not true, new rumors and tales would still come up. This will make the Centurion Card more controversial and the promotion would generate more applicants as well.

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